Audience2Media is the only Audience Network with an innovative and truly bespoke approach to running online campaigns.
Our mission is simple delivering audiences to your campaign objectives using outstanding technology solutions in the digital media world.
Audience2Media is a leading global technology and online display advertising media company allowing advertisers to reach audiences through advanced behavioural, demographic, contextual, geographic and retargeting technologies. Our Premium Network of renowned publishers provide the optimum brand experience, image and recognition your brand deserves.
Our company is to pioneer the future of online advertising offering a comprehensive suite of targeting technologies fuelled by our granular consumer insights data, driving online consumers from brand awareness to action, ultimately delivering "in-market" audiences to your product and service.
Committed to the IAB/OBA Framework
| News Archive |
Audience2Media Sponsors NMA Awards 2012 for the third consecutive yearAudience2Media continues sponsoring and supporting NMA Awards as it represents the UK elite of our industry and celebrates each of our successes and achievements... READ MORE IAB to launch campaign to educate about behavioural advertising iconThe IAB is set to launch a consumer campaign to increase awareness of the icon will feature.... READ MORE IPA – Media Owners Awards 2011The IPA online Media Owner Awards (MOA) supported by New Media Age are designed to showcase best practice in levels... READ MORE Tony Laskar – Founder & CEOTony founded Audience2Media in 2009 identifying a technological gap in regards to targeting audiences online. The gap was more than simply retargeting online users on a Run of Network campaign. It was reaching audiences way above the purchasing curve from a brand engagement to brand response position, driving new customers to the brand. Filling the gap meant ensuring the data used is relevant and unique only to Audience2Media. He invested aggressively in making sure the real time data was relevant and bespoke to each audience segment allowing the creation of real time audiences. Tony's responsibilities include the enhancement of the Audience2Media targeting platform, data optimisation, and implementing strategies to position Audience2Media as the leading media solution. Tony is constantly looking for new areas of growth such as new product development and international expansion. In a short period of time Audience2Media's growth in the UK has been phenomenal and continues to succeed in building its advertiser and publisher portfolios. Previously Tony was part of the executive management team at Specific Media. He launched its european operations in 2008 and headed its business development activities. Prior to Specific Media, Tony worked at Adviva Media where he was Head of Product Management & Marketing -investigating and project managing new product developments. Before joining Adviva Media, Tony obtained 14 years experience working within leading multinational corporations. At Vodafone he was principally responsible for building the financial investment plans and managed the technology business unit budget. Tony was a member of the Executive Operations Group at Hitachi Semiconductor (now Renesas), where he created pricing strategies and business plans. He also initiated and successfully completed major business opportunities supporting global revenue growth in collaborations with customers such as Nokia, Siemens and Samsung. Tony obtained a MA in International Business from London South Bank Business School. He is currently undertaking a research degree on the validity of product life cycles within the high tech industry. Daniel Morris – Head of Business DevelopmentDaniel Morris joined Audience2Media at the launch in 2009. Daniel's extensive knowledge of the media industry working for press, outdoor and digital companies helped evangelise the company and drive Audience2Media's targeting and technology platform to the pinnacle of the media market place. Daniel is responsible for the development of new UK business, management of existing clients, training the sales team and introducing the technology and media products to advertisers. Prior to joining Audience2Media, Daniel was the advertising director for the video entertainment website Heavy.com based in New York. He oversaw the company's launch and operations in the UK and Europe executing a successful custom programming business strategy for the Heavy Men's platform. Before joining Heavy.com, Daniel was Advertising Manager at Bauer Media where he gained extensive experience working across six major UK leading publications. He was nicknamed the 'New Business King' for the vast amounts of success of new client ad spend. He was also part of the team involved in the content integration from print to online for Bauer's leading parenting publications. Daniel has recently been nominated for the IPA's Media Owner Award for "Sales Newcomer of the year" 2011. Daniel obtained a BA Hons degree in Business & Multimedia from Bedfordshire University. Stuart Chick – Director of Media OperationsStuart's core responsibility is audience development, data analytics and network scalability. Stuart ensures that each campaign targets the right audience, at the right time, all the time, delivering the highest return on investment for every advertiser. He sets the strategy and direction for the Media Buying team to provide the best media inventory for the audience network and ultimately delivering higher yields to our publisher partners. Prior to joining Audience2Media Stuart developed and launched a web based property management software application business. The core product included algorithms for data management, customer relations management and analytics. Stuart sold his product to a UK leading Property company in 2009. His passion for all things digital and online data analytics has been the driving force to enhance the targeting features within our media platform. Stuart obtained a BA Hons in Popular Music and Record Production from Southampton Solent University. IPA – Media Owners Awards 2011The IPA online Media Owner Awards (MOA) supported by New Media Age are designed to showcase best practice in levels of service that online media owners provide to agencies, with the aim of raising the digital standard in general. It has been recognised that within a short period of time, Audience2Media has been one of its core contributors for its services to the digital agencies and industry since its launch in Q4 2009. Daniel Morris, Audience2Media's Head of Business Development, has been shortlisted for representing the company in the category of Sales Newcomer of the Year Tony Laskar, Founder & CEO comments: “Daniel has driven the company forward with his in-depth knowledge of the market and evangelisation of Audience2Media's platform. Daniel has proved that positioning Audience2Media as a new media owner in this competitive space is absolutely a phenomenal achievement and all of us at Audience2Media, believes in improving our standards each day to support the industry's growing success. Importantly we want to thank all of our agencies allowing us to deliver the ROI and high level of service required in this arena. Audience2Media looks forward to working to higher standards as we move forward.” IAB to launch campaign to educate about behavioural advertising icon24th February 2012 - The IAB is set to launch a consumer campaign to increase awareness of the icon that will feature in or around online behavioural advertising ahead of the ePrivacy Directive being fully implemented in May. Nick Stringer, IAB head of regulatory affairs, said, "The key point is that we want people to be informed. Consumers need to be empowered so they have control. They need to be clear about what information is being collected and used and we need to give them the tools they need to manage it." The icon, which is being rolled out across Europe as part of the IAB's behavioural advertising framework, is designed to provide consumers with greater awareness and transparency about how their data is being used. When consumers click on the icon, they will be presented with further information about behavioural targeting as well as a link to the Your Online Choices website in order to manage their preferences. The self-regulatory website allows consumers to control their own preferences by opting to allow or block companies from collecting and using information in order to provide them with targeted ads. Since the launch of the control page in the UK in March 2009, the IAB has introduced a new loading screen to explain what is happening while the page loads up, delivering messages such as "Checking browser capabilities – please wait while we check your browser's support for opting out" and "Checking you status – please wait while we check your current status, this may take up to 30 seconds". There is also a feedback button on every page so consumers can report an issue as soon as it arises. "It lets us know immediately if there is a problem, if a link isn't working, or if one of the 'opt outs' isn't effective," said Stringer. "As the project gets bigger, it will become even more useful because it enables us to respond very quickly to queries." According to Stringer, the control page has a 99% success rate. The website is available in 18 European languages across 22 countries, following its launch in Finland earlier this week. There will be further launches over the next few months until it is available in all European languages. No matter which country the control page is viewed in, consumers will see the same list of companies and the same functions – the only difference will be the language. In the UK, the website received 25,000 unique visitors over the past 30 days and of those, 9,000 went on to check their status on the control panel. Stringer was unable to say at this stage how many consumers had chosen to opt out. SOURCE: Credit New Media Age Audience2Media continues sponsoring and supporting NMA Awards as it represents the UK elite of our industry and celebrates each of our successes and achievementsFor 2012 Audience2Media has decided to sponsor the Retail category. This category is for businesses that generate revenue from transactional websites, or marketing and advertising campaigns to promote products and services in this sector. Utilising our audience targeting platform and data analytics on all our online (display and video) campaigns we deliver positive returns on the advertisers media spend and increasing the consumer engagement on the brands we work with, along with providing innovative digital branding products to advertisers. For further information on how Audience2Media can support your retail campaigns please contact our Business Development Team. |