Ad Specifications

Standard GIF / JPEG and Flash

Ad Unit Dimensions / Ad Sizes Max File Size
GIF / JPEG
Max File Size
Flash
Banner 468 x 60 35K 50K
Leaderboard 728 x 90 35K 50K
Rectangle 300 x 250 35K 50K
Skyscraper 120 x 600 35K 50K
Wide Skyscraper 160 x 600 35K 50K

Flash Animation Details

Flash 6 minimum

ClickTAG specs for ActionScript 2.0 and earlier: Must be coded with "clickTAG" as the click-through macro.

EXAMPLE: getURL(clickTAG,"_blank");

ClickTAG specs for ActionScript 3.0: Must be coded with "clicktag" as the click-through macro in all cases, including if/else statements and the use of variables.

EXAMPLE: if (clicktag.substr(0, 5) == "http:") {getURL(clicktag, "_blank")}

Back-up GIF or JPEG
18 frames per second (FPS)

Rich Media – Expandables

Ad Unit Initial
Dimensions
Initial Max
File Size
Final
Dimensions
Final Max
File Size
Panel Expand
Direction
Banner 468 x 60 40K 468 x 240 100K Down
Leaderboard 728 x 90 40K 728 x 200 100K Down
Rectangle 300 x 250 40K 300 x 500 100K Left or Right
Skyscraper 120 x 600 40K 300 x 600 100K Left
Wide Skyscraper 160 x 600 40K 300 x 600 100K Left

Animation Details

  • 5 Loop max
  • 15 second animation max
  • 5 panel max
  • User initiated audio
  • Close button available

Video Pre-Roll

We accept all formats such as: MP4, .FLV, SWF, WMV, RM, Quicktime and must meet the following criteria

Standard Definitions

  • Resolution: 720x480 pixels or 640x480 pixels
  • Frame Rate: 30 fps (29.97)
  • Aspect Ratio: 4:3
  • Audio Rate: 44.1 or 48kHz stereo
  • Codec: Compressed files: High / Best quality
  • Note: No Letterbox

Digital File Size: Digital File must not be greater than 5MB

Video Initiation: Host Initiated

Video Length: 05 to 30 seconds ads

Frequency Cap: Yes

Companion Banner Format: JPG, non-animated, GIF, No Rich Media

  • 40k max

Companion Banner Size: 300x250
It is possible to include a 3rd party tracking URL as part of a VAST ad. It would be included in the companion ad section as shown below. the VAST impression URL per the VAST specifications.The flash player would be responsible for loading the URL at the correct time which would be after hitting the VAST impression URL

{AdLinear:true}
{AdDuration:HH:MM:SS}
{AdTitle:My Ad Title}
{AdDescription:Some info about my ad goes here}
{AdClick:{URL}&b={AD}&c={CAMPAIGN}}
{AdHeight:{HEIGHT}}
{AdWidth:{WIDTH}}
{MediaFile:{FILE}|progressive|{WIDTH}|{HEIGHT}}
{Companion:[INSERT_TRACKING_URL_HERE]|{WIDTH}|{HEIGHT}|{WIDTH}|{HEIGHT}|{URL}&b={AD}&c={CAMPAIGN}&ajlink=}