Audience Targeting

The right media + the right data = the perfect audience

Our purpose is to solely identify and gain the devotion of your target audience to be the necessary means to reaching your desired position. Our unique audience targeting platform enables Audience2Media to utilise online consumer interests based on a continuous pool of traversal data as well as optimising to real time engagement with each targeted display ad. Individual behaviours are segmented in real time to include the sites they visit and the content of the site or page, over a period of time. This non-personally identifiable information (NPI) is populated into audience segments creating audience bubbles at the right time to target them for your online campaigns.

• Audience2Media's targeting platform drives online audiences through the purchasing funnel from awareness to actual conversion by applying our bespoke behavioural, contextual, demographic, geographic and retargeting technologies
• Audience2Media offers an ever-increasing variety of behavioural targeting categories to deliver down to the niche interests of users to deliver you the optimal set of customers who are most likely to respond to your online advertising campaign... whether your campaign is for brand awareness or direct response
• Our unique data sets us apart. Our data lies within our network alone. We have developed our own analytics and research division to support each campaign with the typical audience profile to target within our Audience Network
• Data is only relevant if used effectively. We know how to do it right. Our consistent high performance on each campaign allows us to enhance optimisation further with 24/7 human intelligence
• Contextual categorisation creating real time audiences based on the content the online consumer is viewing
• Combining both our B2B and B2C network plus millions of NPI cookie targeting data we have the scalability to capture the anonymous online consumer more accurately than any other media platform in the market. This means we have more data points, excluding the retargeting pixel method but from our audience network itself and analytics division
• We reach a global audience through our network, consisting of 196 million unique users per month

Campaign Reports

All our clients receive a comprehensive report providing transparency on how the campaign was executed. Reports will illustrate the demographic groups, behavioural segments, contextual elements, conversions according to audience type and a clear breakdown of the geographical split by region or even down to the postcode.

Find out more about our reporting process

Ad Specifications

Adverts can be supplied in a variety of different sizes and formats to allow advertisers as much flexibility as possible, while retaining the complete integrity of the website where they are placed.

View our ad specifications

Real Time Insight

Audience2Media's targeting platform is used on every campaign to modify the timing of displaying the ad to the right audience, at the right time, at the most optimum locations on a website. Find out more about our targeting platform.