Audience Targeting

Audience Categories

Audience2Media segments data into audience categories based on demographics, purchasing power, sites visited and interests. Audience2Media determines this information in real time utilising our contextual data management engine.

Audience categories are useless without response

We aim to predict a certain behaviour or response to a particular campaign. As online consumers change their interests numerous times a day, a specific user can shift from travel to retail behaviours in a short period of time. Having the scalability of our network, we continue to bring on more sites to determine a more accurate level of targeting suited to the campaigns target audience.

Audience Targeting