Behavioural Advertising

More than just retargeting – we find your audiences the right way

Audience2Media uses behavioural targeting in a different way to most. As we serve many ads across a massive network of sites we are able to create a profile of the likely demographic components of the anonymous online user. For example this would be an anonymous online user visiting health sites, business sites and male fashion sites. This would trigger our platform to assume that the user is male based on two core factors, recency and frequency of specific site visits. Demographic analysis of individual sites as well as referring to comScore or Net Ratings allows us to sell audiences rather than sites. Also the feature of cookie targeting allows us to break the cookie data into segments by creating a contextual data engine to target online users with relevant ads.

The European Commission has also raised a number of concerns related to online data collection for behavioural targeting, and Audience2Media is proud to follow and abide by the current guidelines and framework of the IAB Europe / OBA Framework. Please click on the IAB logo (right) for further details.

Audience2Media only uses non personal identifiable information (NPI) data.

Audience2Media is dedicated to providing transparency, control and security to web users and is a contributor towards uniting the industry towards the awareness to the online user. Our commitment to the IAB Good Practice Principles and the OBA Framework further reinforces this commitment towards a robust self regulatory approach in the behavioural advertising space. We are also in preparation discussions with Truste today and will aim to launch a pro-active move forward in advance of the EU legislation taking force in 2012.