Attribution in the Digital World

Wednesday 2 May 2018

Chris Gallanongo talks on the importance of attribution and the benefits of having an attribution model.

We have joined the Tribe!

Wednesday 17 May 2017

Tribe Global is a network of independent agencies from across the world who have come together to bring a business advantage.

What’s stifling creativity in the online space?

Thursday 26 May 2016

Matthew Moore, Brand Solutions Director, Audience2Media who talks about the issue of stifling creativity in the online space.

Ad Tech Players are dancing but are the Brands?

Wednesday 27 April 2016

Our industry is undergoing an explosive revolution with programmatic growth expected to reach 80% of all digital spend by 2018.

‘Those purchasing media on a blind basis should not be managing media budgets!

Thursday 4 February 2016

Tony Laskar, Audience2Media’s CEO, speaks with The Drum over how exaggeration of fraudulent traffic is negatively impacting the sector as a whole...

Audience2Media is sponsoring The Drum Digital Trading Awards 2015

Monday 2 November 2015

Official sponsor of the 'Best Cross Platform Campaign' category. The Drum Digital Trading Awards (DTA) were created to reward best practice in the...

Why Marketers and Media Buyers Need to Start Acquiring Audiences, Not Ad Space

Friday 15 May 2015

'Can we plug-in to your platform?' 'Can we have your data?' are the most common questions Agency Trading Desk (ATD) employees ask ad tech companies.

Why Invisible Ads Aren't So Bad

Tuesday 12 May 2015

John Wanamaker, a merchant in the early 20th century: “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.”

Sponsoring and supporting NMA Awards

Tuesday 11 December 2012

The NMA Awards represents the UK elite of our industry and celebrates each of our successes and achievements.

IAB to launch campaign to educate about behavioural advertising icon

Friday 24 February 2012

The IAB is set to launch a consumer campaign to increase awareness of the icon that will feature in or around online behavioural advertising ahead...

IPA – Media Owners Awards 2011

Wednesday 14 December 2011

The IPA online Media Owner Awards (MOA) supported by New Media Age are designed to showcase best practice in levels of service that online media...

New Media Age Effectiveness Awards 2010 & 2011

Sunday 24 July 2011

Over 1,200 new media industry movers and shakers gathered for the glittering Awards Ceremony at the Grosvenor House Hotel on 23rd June 2011 to celebra

Marketing Week Engage Awards 2010

Monday 20 December 2010

Over 1,500 top marketers from all over the country attended the sell-out event to celebrate the triumphs of the past year. Chris Evans provided a wild

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