Official sponsor of the 'Best Cross Platform Campaign' category.
The Drum Digital Trading Awards (DTA) were created to reward best practice in the digital ad trading ecosystem and to highlight the companies that major on clarity and transparency. The Best Cross Platform Campaign category is for agencies to showcase how they have bought and implemented a multi-channel campaign. As a cross platform solutions provider ourselves, we are looking forward to seeing demonstrations of innovation, value to the client as well as effectiveness of buy.
Half of all UK ad spend will be spent on digital for the first time this year. Online and mobile advertising spend is forecast to be £8bn in 2015, more than TV(£3.8bn), Print(£2.5bn), Outdoor(£910m), Radio(£179m) and Cinema(£179m). Digital has evolved and seen phenomenal growth over the past few years and is now dominating the advertising industry. We are looking forward to being a part of the DTA to celebrate those in the digital media eco-system creating this positive impact.
Best of luck to all entrants!
Don’t forget to follow us on Twitter @_Audience2Media for more news and updates on our involvement with The DTA.