Solution
Audience2Media’s targeting platform delivers optimum results to all types of advertisers’ whether you are a running a campaign to execute brand awareness or even a hard focussed direct response campaign. Our technology will help you achieve your goals while improving the efficiency of your advertising spends and providing your business with the ROI it needs.
Audience2Media provides a total solution to Advertisers and does not charge for any specific targeting option separately like all other networks. We simply charge you for delivering “in-market” audiences.
Demographic Targeting:
- With our focus on data collection, it's not just about the standard media demographic audiences. We can filter your ad to users based on their exact age and/or their gender providing you with your desired audience and not wasting your advertising spend to demographic groups who will not consume your offering
Geographic Targeting:
- Being able to target your business offering to specific markets will provide a more efficient and cost-effective way of advertising ensuring the right location sees your ad at the right time and place
- If you need to target your campaign to an international audience, Audience2Media will be able to deliver your ad campaign to any region/country targeting users with interests in your field
- Geographic targeting allows you to display your ads to a huge audience as well as to target specific towns and even villages. You’ll be able to adapt your message to target local audiences and display customised messages to different regional customers, allowing you to focus on the highest performing markets to control your costs and maximise your returns
Contextual Targeting:
- This is simply an extension of Search advertising. As the majority of us go to Google and enter keywords to find information you are looking for, Audience2Media will display your ads on sites related specifically to the content of the web page
- Audience2Media will continually scan the millions of pages from our Premium network to look for relevant matches with your keywords and other campaign data. When we find a match based on the site content, your ad will be called and displayed on the specific page, providing the most effective use for your budget and targeting your interested consumers
Behavioural Targeting:
- The ultimate path for Audience2Media to target and deliver the “in-market” audiences to your campaigns providing the best performance and return on investment your business needs. In short, this technology allows your ads to be presented to users who have shown a high interest based on their web traversal data... i.e. sites they had visited and what they did on those sites
- Importantly, the two factors allowing us to deliver the “in-market” audience is based on the users’ recency and frequency of visits to specific sites, which will allow us to determine their score of interest before we release your ad to them
- Our Premium network of sites creates behavioural segments based on where the user has gone and/or what they have done on various web pages. For example, we will be able to create a category for “Food Shoppers” or “Auto Enthusiasts.” Our consumer Network will act as the fuel into the Premium network providing a more accurate picture of the online user
Retargeting:
- This aspect of our targeting capabilities enable advertisers to drive back audiences who have shown a high level of interest in your business offering and delivering the high conversion rates of any targeting method
- Audience2Media combines frequency capping to this in order to ensure optimal results so we do not waste your impressions. Audience2Media will include our retargeting technology with our other targeting methodologies, to drive maximum results and performance for your campaign driving consumers down the purchase funnel and ultimately delivering active audiences to your campaign.