#MyTenNights.

MyTenNights, is a charity-tech platform designed to help Muslims donate to charity over the last ten nights of Ramadan. As part of their marketing plan, they looked to promote the service via influencers to increase brand awareness and drive charity donations on the platform from the USA, Canada and the UK.

Top 4 Content Creators 

@humzaproductions
@humzaproductions

6.2% Engagement

@sara_iftekhar
@sara_iftekhar

7.66% Engagement

@adamsaleh
@adamsaleh

7.94% Engagement

@amirkingkhan
@amirkingkhan

5.2% Engagement

Avais Siava

“It was an absolute pleasure working on the MyTenNights campaign with Audience2Media...I have to say you are very organised, I loved all the regular updates and communication. Other PR companies need to take note!”.

Solution

talent

We applied social data to select influencers that matched the target audience and displayed above average engagement rates.

socmed

Influencers ranged from micro to celebrity level to ensure MyTenNights would receive top-level organic content with broad coverage across Instagram, YouTube, Twitter and Blogs.

art

We collaborated alongside the selected creators to ensure content looked authentic and lined up with their followers and the brand’s image.

campaign

The top content pieces were converted into HTML5 ads using our Behavioural Influencer Amplification tool to amplify our campaign results.

time

This campaign was delivered during the month of Ramadan, peaking before the start of the last ten nights.

Campaign Success

s1
£ 10.8 m

Donations 153% Higher Than Previous Year

s2
3.81 %

Engagement Rate 27% Above Industry Average

s3
+ 93 %

Followers @mytennights Instagram Page

s4
3.3 m

Impressions From 143 Content Pieces

It was an absolute pleasure working on the MyTenNights campaign with Audience2Media...I have to say you are very organised, I loved all the regular updates and communication. Other PR companies need to take note!  - Avais Siava

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