Management Team
Tony Laskar – Founder & CEO
Tony founded Audience2Media in 2009 identifying a technological gap in regards to targeting audiences online. The gap was more than simply retargeting online users on a Run of Network campaign. It was reaching audiences way above the purchasing curve from a brand engagement to brand response position, driving new customers to the brand. Filling the gap meant ensuring the data used is relevant and unique only to Audience2Media. He invested aggressively in making sure the real time data was relevant and bespoke to each audience segment allowing the creation of real time audiences. READ MORE...
Daniel Morris – Head of Business Development
Daniel Morris joined Audience2Media at the launch in 2009. Daniel's extensive knowledge of the media industry working for press, outdoor and digital companies helped evangelise the company and drive Audience2Media's targeting and technology platform to the pinnacle of the media market place. READ MORE...
Stuart Chick – Director of Media Operations
Stuart's core responsibility is audience development, data analytics and network scalability. Stuart ensures that each campaign targets the right audience, at the right time, all the time, delivering the highest return on investment for every advertiser. He sets the strategy and direction for the Media Buying team to provide the best media inventory for the audience network and ultimately delivering higher yields to our publisher partners. READ MORE...
Tony Laskar – Founder & CEO
Tony founded Audience2Media in 2009 identifying a technological gap in regards to targeting audiences online. The gap was more than simply retargeting online users on a Run of Network campaign. It was reaching audiences way above the purchasing curve from a brand engagement to brand response position, driving new customers to the brand. Filling the gap meant ensuring the data used is relevant and unique only to Audience2Media. He invested aggressively in making sure the real time data was relevant and bespoke to each audience segment allowing the creation of real time audiences.
Tony's responsibilities include the enhancement of the Audience2Media targeting platform, data optimisation, and implementing strategies to position Audience2Media as the leading media solution. Tony is constantly looking for new areas of growth such as new product development and international expansion. In a short period of time Audience2Media's growth in the UK has been phenomenal and continues to succeed in building its advertiser and publisher portfolios.
Previously Tony was part of the executive management team at Specific Media. He launched its european operations in 2008 and headed its business development activities. Prior to Specific Media, Tony worked at Adviva Media where he was Head of Product Management & Marketing -investigating and project managing new product developments. Before joining Adviva Media, Tony obtained 14 years experience working within leading multinational corporations. At Vodafone he was principally responsible for building the financial investment plans and managed the technology business unit budget. Tony was a member of the Executive Operations Group at Hitachi Semiconductor (now Renesas), where he created pricing strategies and business plans. He also initiated and successfully completed major business opportunities supporting global revenue growth in collaborations with customers such as Nokia, Siemens and Samsung.
Tony obtained a MA in International Business from London South Bank Business School. He is currently undertaking a research degree on the validity of product life cycles within the high tech industry.
Daniel Morris – Head of Business Development
Daniel Morris joined Audience2Media at the launch in 2009. Daniel's extensive knowledge of the media industry working for press, outdoor and digital companies helped evangelise the company and drive Audience2Media's targeting and technology platform to the pinnacle of the media market place.
Daniel is responsible for the development of new UK business, management of existing clients, training the sales team and introducing the technology and media products to advertisers.
Prior to joining Audience2Media, Daniel was the advertising director for the video entertainment website Heavy.com based in New York. He oversaw the company's launch and operations in the UK and Europe executing a successful custom programming business strategy for the Heavy Men's platform.
Before joining Heavy.com, Daniel was Advertising Manager at Bauer Media where he gained extensive experience working across six major UK leading publications. He was nicknamed the 'New Business King' for the vast amounts of success of new client ad spend. He was also part of the team involved in the content integration from print to online for Bauer's leading parenting publications. Daniel has recently been nominated for the IPA's Media Owner Award for "Sales Newcomer of the year" 2011.
Daniel obtained a BA Hons degree in Business & Multimedia from Bedfordshire University.
Stuart Chick – Director of Media Operations
Stuart's core responsibility is audience development, data analytics and network scalability. Stuart ensures that each campaign targets the right audience, at the right time, all the time, delivering the highest return on investment for every advertiser. He sets the strategy and direction for the Media Buying team to provide the best media inventory for the audience network and ultimately delivering higher yields to our publisher partners.
Prior to joining Audience2Media Stuart developed and launched a web based property management software application business. The core product included algorithms for data management, customer relations management and analytics. Stuart sold his product to a UK leading Property company in 2009. His passion for all things digital and online data analytics has been the driving force to enhance the targeting features within our media platform.
Stuart obtained a BA Hons in Popular Music and Record Production from Southampton Solent University.
Marketing Week Engage Awards 2010
Over 1,500 top marketers from all over the country attended the sell-out event to celebrate the triumphs of the past year. Chris Evans provided a wildly entertaining evening. Audience2Media sponsored the event for the Best Advertising Campaign award presented by their Founder & CEO, Tony Laskar to the winner M&C Saatchi for the Change4Life campaign.
New Media Age Effectiveness Awards 2010 & 2011
Over 1,200 new media industry movers and shakers gathered for the glittering Awards Ceremony at the Grosvenor House Hotel on 23rd June 2011 to celebrate the successes of the past year. Audience2Media sponsored probably the most prized award in the industry, Media Agency of the Year. Audience2Media's Head of Business Development Daniel Morris, presented the award to the winner, Essence in 2010 and Audience2Media's Director of Business Development Nick Acton Bond, to OMD UK in 2011.
IPA – Media Owners Awards 2011
The IPA online Media Owner Awards (MOA) supported by New Media Age are designed to showcase best practice in levels of service that online media owners provide to agencies, with the aim of raising the digital standard in general. It has been recognised that within a short period of time, Audience2Media has been one of its core contributors for its services to the digital agencies and industry since its launch in Q4 2009.
Daniel Morris, Audience2Media's Head of Business Development, has been shortlisted for representing the company in the category of Sales Newcomer of the Year
Tony Laskar, Founder & CEO comments: “Daniel has driven the company forward with his in-depth knowledge of the market and evangelisation of Audience2Media's platform. Daniel has proved that positioning Audience2Media as a new media owner in this competitive space is absolutely a phenomenal achievement and all of us at Audience2Media, believes in improving our standards each day to support the industry's growing success. Importantly we want to thank all of our agencies allowing us to deliver the ROI and high level of service required in this arena. Audience2Media looks forward to working to higher standards as we move forward.”