Audience2Media's platform KRYPTON utilises best-in-class, real-time data analytics to make automated targeting decisions on each impression. Combining our data management platform (DMPv1), demand side platform (DSP), ad serving technology and our direct global publishers delivers a robust approach of discovering and targeting relevant audiences. Our framework and algorithms enables us to deliver cost-effective campaigns as they integrate our targeting technology and targeting features to achieve maximum ROAS and performance.
Filtering multiple platform data points
into a single point of action
The goal is to influence the anonymous online person to interact with your brand, delivering higher engagement rates through brand awareness in real time.
Targeting across all screens
Our solution automatically analyses each interaction the user makes online and manages the data streams delivering crystal clear statistics to action upon.
Logical processing of actionable data
Our operations team applies deep knowledge to implement the buying and optimisation strategy to allow the system to enhance your advertising message, only targeting in-market audiences at the right time and location, based on the anonymous user’s traversal data.
Frequency cap on all devices
Our advanced technology platform consistently measures performance of all our advertising products to enable brands to connect with relevant people alongside relevant content on any screen optimising campaign performance.
KRYPTON was created to allow us to integrate with publishers on a global basis instantly, as publishers continue to shift into the automated digital arena to supply their online media. The key difference with KRYPTON is that we combine 1st party data alongside the media which is matched based on the online user’s profile.
Automated media buying
Publisher Partner Program
+ Web Analytics Division
across all devices
Ad server algorithms creating
User based decision making
rich media ad formats
35, King Street
+44 (0)20 7052 3500
Audience2Media Sdn Bhd
Unit 06, Level 01, Tower A, Vertical Business Suites
Avenue 3, Bangsar South, No.8, Jalan Kerinchi
59200, Kuala Lumpur, Malaysia
+603 2856 9506
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