Audience2Media focuses on specific channels of interest and represents a unique online advertising platform to both Advertisers and Publishers. We partner with renowned websites within the UK as well as a number of selected international companies taking display advertising space and selling it to advertisers and agencies. We have one solution delivering "in-market" audiences to advertisers, by using a global leading technology platform allowing us to target online users with your ad, delivering ultimate performance / ROI.
To deliver "in-market" audiences to our advertisers we use a variety of tracking technologies through our websites on our platform where the online user visits, where the user clicks on one of our ads we run for our advertisers. We use such information to ensure optimum results are delivered from our advertisers' campaign.
Audience2Media focuses on specific channels delivering the maximum reach and most interested online consumers we further create behavioural profiles by simply identifying which websites' online users see our ads on. For example, if you visit a food site within our platform then we may classify you as interested in food. Importantly, we work with all major websites and the selected niche sites providing a full profile of online users. In comparison to other networks who offer Behavioural Targeting, is simply "retargeting" online users who have visited the advertisers site and have limited websites in their network. We all know that we can visit sites outside of the UK for specific interests. Audience2Media captures this by working with the most popular sites in the world.
We follow the strict guidelines of the IAB (Internet Advertising Bureau) and the OBA Framework which is the most respected trade association for the internet industry. The IAB has the following definition: "information that can be traced back to a specific user and provide personal information such as name, address, phone number, etc" is categorised a personal information about you. Our methodology does not collect or use any Personal Identifiable Information (PII) – each of our profiles are and can only be anonymous.
Audience2Media works with both Publishers and Advertisers and we are bound to deliver effective advertising on every single site, and ultimately maximising the amount of return that can be generated.
The European Commission has also raised a number of concerns related to online data collection for behavioural targeting, and Audience2Media is proud to follow and abide by the current guidelines and framework of the IAB Europe / OBA Framework.
Please visit www.iabeurope.eu for further details.
Please visit www.edaa.eu for details.
Audience2Media only uses non personal identifiable information (NPI) data.
Audience2Media is dedicated to providing transparency, control and security to web users and is a contributor towards uniting the industry towards the awareness to the online user.
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In the event that another company acquires all or substantially all of the assets related to Audience2Media Limited, Audience2Media Limited reserves the right to include any or all stored personal information among the assets transferred to the acquiring company. Such an acquisition we will notify all of our business partners.