PRIVACY STATEMENT
Our Business
Audience2Media focuses on specific channels of interest and represents a unique online advertising network to both Advertisers and Publishers. We partner with renowned websites within the UK as well as a number of selected international companies taking display advertising space and selling it to advertisers and agencies. We have one solution delivering “in-market” audiences to advertisers, by using a global leading technology platform allowing us to target online users with your ad, delivering ultimate performance / ROI.
Online Performance Tracking
To deliver “in-market” audiences to our advertisers we use a variety of tracking technologies through our websites on our network where the online user visits, where the user clicks on one of our ads we run for our advertisers. We use such information to ensure optimum results are delivered from our advertisers’ campaign.
Behavioural Targeting
Audience2Media focuses on specific channels delivering the maximum reach and most interested online consumers we further create behavioural profiles by simply identifying which websites' online users see our ads on. For example, if you visit a food site within our network then we may classify you as interested in food. Importantly, we work with all major websites and the selected niche sites providing a full profile of online users. In comparison to other networks who offer Behavioural Targeting, is simply “retargeting” online users who have visited the advertisers site and have limited websites in their network. We all know that we can visit sites outside of the UK for specific interests. Audience2Media captures this by working with the most popular sites in the world.
We follow the strict guidelines of the IAB (Internet Advertising Bureau) which is the most respected trade association for the internet industry. The IAB has the following definition: “'information that can be traced back to a specific user and provide personal information such as name, address, phone number, etc' is categorised a personal information about you. Our methodology does not collect or use any Personal Identifiable Information (PII) – each of our profiles are and can only be anonymous.
Audience2Media works with both Publishers and Advertisers and we are bound to deliver effective advertising on every single site, and ultimately maximising the amount of return that can be generated.
Cookies
A cookie is a small text file stored by a web site on your computer to keep track of information about your browsing on that site. Some sites use cookies to record your surfing patterns, and then optimize the information the site subsequently presents. For example, a search site may present you with advertising that reflects your interests based on the keywords you search for.
Basically, cookies can store tracking data about your browsing, but cannot access any personal information from your browser. A summary of cookie capabilities is given below:
- Default settings. If you have already entered data to a web site voluntarily, then cookies can store it and later retrieve it to set default settings every time you visit, such as user name, password, reference settings, etc.
- Custom content. If you search for words on a site associated with a certain subject, such as "garden", the site could learn to present you with more information on gardening related subjects in side-bars and related links sections.
- Form data. Cookies can be used by browsers and web sites to archive information that you enter on complex forms, so that if you leave the page or you become disconnected and come back to the page later, your previously entered data can be preloaded for you.
- Limitations. Cookies cannot access your email address, read files from your hard drive, or obtain your credit card numbers or other personal information. Cookies cannot put viruses on your computer, because they are text data files and not active programs.
- Cross-site access. Cookies from one site cannot be used to record your activity on other sites, and a site cannot read another site's cookies. Other than site activity a cookie cannot access any other information with two exceptions: a site can record the address of the page you linked from, and it can record the address of the page you jump to (if the links are customized to transmit the data).
To prevent use of Cookies
- You can prevent cookies from being used on your computer at all, or manage them with a custom application. You can set your browser to reject cookies as follows.
- Internet Explorer: Tools / Internet Options / Security - Set security level to "High", or Custom level / Cookies / Disable
- Mozilla Firefox: Tools / Options / Privacy / Cookies- Uncheck "Allow sites to set cookies"
- Note that some web sites won't yet you visit unless you accept their cookies. If you want to go to the trouble, you can turn cookies on to visit them, turn them off when you leave, and then turn them back on when you return, whereupon you may have to re-enter information not saved in the cookie.
Our websites may contain content and advertisements from third parties that may perform user activity tracking. Regardless of this, you will have the option to “opt-out” and please refer to such third party advertisers privacy policy. Audience2Media will not be responsible for the privacy practices of such other websites. Audience2Media encourages online users to read the privacy statements of each and every website that may collect personally identifiable information.
Sale of Business
In the event that another company acquires all or substantially all of the assets related to Audience2Media Limited, Audience2Media Limited reserves the right to include any or all stored personal information among the assets transferred to the acquiring company. Such an acquisition we will notify all of our business partners.
This privacy policy is subject to change without any notice. We may change our policy at any time by posting a new version of it on our website. Please do keep an eye on it. The effective date of this policy to be applied is 3rd August 2009.