AI Is Making Human Creativity More Valuable, Not Less As AI tools become capable of writing, coding, and designing in seconds, a common fear has taken hold: Is human creativity becoming obsolete? The reality is actually the exact… Read more Behind the Scenes of Influencer Marketing: A Q&A with Ashvina In the fast-paced world of digital campaigns, influencer marketing is often viewed through a lens of flashy posts and high follower counts. But what does it actually take to… Read more The Rise of Nano-Influencers: Why 1K–10K Follower Accounts Are the New Marketing Sweet Spot For years, influencer marketing operated on a simple premise: bigger was always better. Brands scrambled to sign mega-creators and celebrities with millions of followers,… Read more Weather-triggered DOOH: Real time context meets the real world For decades, traditional OOH operated on fixed schedules and static promises. A brand paid for a billboard, uploaded a poster, and hoped the message landed, regardless of… Read more Why Data Tells a Story: Looking Beyond Numbers Impressions. Clicks. CTRs. Conversions. ROAS. Results. Read more Xiaohongshu Is Becoming A New Trust Engine: Brands Cannot Afford To Ignore Xiaohongshu also known as Little Red Book has evolved from a niche lifestyle-sharing app into the world's premier digital trust engine. Read more ChatGPT Ads: What Media Buyers Need to Know About the Newest Channel in the Room A few weeks into my first job as a media buyer at Audience2Media, I found myself in a meeting where someone said, "we need to figure out ChatGPT Ads before our clients ask us… Read more Meet The Account Managers of Audience2Media We interviewed Zhi Qing (ZQ), Amirah Ridzuan (AR), and Ariesya Sani (AS) to get an inside look at life on the front lines of account management. Read more TikTok vs. YouTube: Why Short-Form Hype Won't Dethrone Long-Form Dominance When TikTok surged into global popularity, it fundamentally re-shaped digital media. By training millions of users to swipe through bite-sized, algorithmic feeds, TikTok forced… Read more What is a Pixel? A Broken Pixel Doesn't Just Misreport. It Misoptimises. Read more The New Decision Layer for Brands: ChatGPT Ads Introducing a new digital landscape powered by ChatGPT Ads, a platform designed to reach highly engaged consumers at critical decision-making moments. Read more The Era of Sensory ASMR: Creator-Led ‘Mukbang’ Style That Has Become One of the Highest-Converting Formats on Social Feeds In the fast-paced landscape of F&B marketing, the battle for a consumer’s attention is no longer won by catchy jingles or polished brand scripts. It is won by the crisp… Read more Gen Z Don’t Google Restaurants Anymore. They TikTok Them For decades, the phrase "just Google it" was the absolute law of internet discovery. If you wanted to find the best burger in the city, you opened Google Maps, typed a keyword… Read more Krypton Targeting – 6 Layers Deep Dive Every year, brands bleed thousands of dollars in ad spend to broad assumptions, bot traffic, and accidental clicks. Most legacy ad platforms force a frustrating compromise:… Read more From Campaigns to Ecosystems: Building Brand Trust Through Creator Growth The era of the "one-off" sponsored post is over. In today’s cluttered digital landscape, brand recall isn’t built through a single video, it’s built through sustained,… Read more Audience2Media and SD Guthrie Berhad Win Best B2B Marketing Campaign at the MDA d Awards 2026 We're thrilled to announce that Audience2Media has been awarded Best B2B Marketing Campaign at the MDA d Awards 2026 for our work with SD Guthrie Berhad on the… Read more Audience2Media Bets on Credibility as Influencer Marketing Hits a Reckoning Influencer marketing spend is growing, but scrutiny is intensifying: 68% of brands struggle to measure ROI from creator campaigns, while 72% of consumers distrust paid… Read more Audience2Media Milestone: The first-ever Appreciation Party & Future Synchronisation In November 2025, we marked a defining moment in Audience2Media journey, not through a campaign launch or product reveal, but by bringing together the people who helped shape… Read more Media Buying is Dead. Long Live Audience Buying What if your media plan is alienating your best customers? Read more Influencer Marketing for Destination Branding: Micro vs. Macro in Southeast Asia From the beaches of Bali to the streets of Paris, the influencers snapping and sharing their experiences help travelers find cool new spots through their real-life stories.… Read more XHS Influencer Campaign Guide: Lessons From The First 6 Months When we first started managing influencer campaigns on Xiao Hong Shu (XHS) also known as Little Red Book, we expected another version of Instagram or TikTok. But very quickly,… Read more Video Content: The Art of Turning Scrolls into Sales … Read more Staying Agile: What Campaign Management Really Looks Like Today … Read more Tourism in Southeast Asia: Why Travellers Keep Coming Back … Read more Maximising Q4 Sales: Retargeting & Conversion Tracking Essentials for Retail and FMCG Brands The last quarter is the most critical sales period of the year for retail, e-commerce and FMCG brands. With events like Black Friday, Christmas, and end-of-year clearance… Read more ✈️☀️Summer isn’t just a season—it’s a marketing opportunity. … Read more The Scale Of Contextual – So Much More Than Just A Tool For Digital Targeting We’ve all heard the phrase “contextual targeting”, and usually it’s in the midst of a conversation… Read more The Powerful Fusion of Genuine Connections & Data in Influencer Marketing Authenticity Unleashed: Welcome to the vibrant world of influencer marketing, where authenticity reigns supreme. Read more Enhance Your Brand Through Memes, Here’s Why Are you still marketing like it’s the 2000s? Find out what makes memes essential in any marketing plan. Read more Why DeInfluencing Matters - The Psychology of Consumers What is DeInfluencing? And why DeInfluencing matters. Read more Are You Not Entertained? Here’s the tea on the latest developments within the entertainment landscape using data-driven insights to boost your strategy. Read more #MEETTHETEAM: April Chan Welcome to the latest edition of #MEETTHETEAM! And welcome to the team April Chan! Read more Get Off The Sauce and Into Sauces, There's Money to Be Made Through the clever use of market data, Audience2Media collaborated with our partners over at KEWPIE Malaysia to build their brand awareness. Read more #MEETTHETEAM: Elena Lee Welcome to the latest edition of #MEETTHETEAM! Meet our new Director of Global Business Operations. Welcome to the team Elena! Read more #MEETTHETEAM: Nicholas Ng Welcome to the latest edition of #MEETTHETEAM! Today is Nicholas’ turn, our new Customer Success Executive. Welcome to the team Nicholas! Read more #MEETTHETEAM: Gurmeet Gill Welcome to a new edition of our #MEETTHETEAM section! Today is Gurmeet’s turn, our new Asia Brand Solutions Director :) Welcome to the team Gurmeet! Read more The Competitive Advantages of Running an Always-On Influencer Marketing Campaign So, what are the 4 advantages of instigating an always-on influencer marketing campaign? Read more Let's Get Talking With: Josh Hetman, @joshhetman We caught up with nano-Influencer, Josh Hetman, to talk about current trends in the fitness sector. Read more Let's Get Talking With: Miriam Jones, @jonesbarratthome We got talking with Miriam Jones, a nano-influencer in the Hygiene sector, who has worked with big named brands such as Oral B. Read more How To Utilise TikTok For Influencer Marketing TikTok is the biggest new trend to hit the social world by force; with an impressive 800 million monthly active users and currently the no.1 Read more How to Set Up a Successful Influencer Marketing Campaign Chris Gallanongo, our Head of Platforms, wrote an interesting article about the process for a successful Influencer Marketing Campaign Read more #MEETTHETEAM: Melwinder Gill Welcome to a new edition of our #MEETTHETEAM section! Today is Melwin's turn, our new Asia Vice President :) Enjoy this great interview! Read more #MEETTHETEAM: Matthew Moore Welcome to a new edition of our #MEETTHETEAM section! Today is Matt's turn, our Head of Customer Sucess. Enjoy the interview! Read more #MEETTHETEAM: Cheah Suan Lyn Welcome to a new edition of our #MEETTHETEAM section! Today is Lyn's turn, our new Asia Customer Success Executive :) Read more #MEETTHETEAM: Claire Miles Welcome to the latest edition of #MEETTHETEAM!!! Today is Claire's turn, our new Customer Success Executive :) Read more #MEETTHETEAM: Patricia Ortiz Welcome to our #MEETTHETEAM section! Today is Patricia's turn, our new Customer Success Executive :) Read more Is Influencer Marketing a New Strategy for Brands? Santiago Luis, our Marketing Manager, wrote an interesting article about the history of the Influencer Marketing market. Read more The Need for an Influencer Marketing Platform Chris Gallanongo, our Head of Platforms, wrote an interesting article about the market of the Influencer Marketing Platform. Read more What is a Push Marketing Strategy? Our Head of Asia wrote an interesting article about the Push Marketing strategy in the digital era. Read more We are Sponsoring the Influencer Marketing Awards 2019 Tony Laskar, our CEO, talks about the key developments in the Influencer Marketing industry. Read more Attribution in the Digital World Chris Gallanongo talks on the importance of attribution and the benefits of having an attribution model. Read more We have Joined the Tribe! Tribe Global is a network of independent agencies from across the world who have come together to bring a business advantage. Read more What's Stifling Creativity in the Online Space? Matthew Moore, Brand Solutions Director, Audience2Media who talks about the issue of stifling creativity in the online space. Read more Ad Tech Players are Dancing But are the Brands? Our industry is undergoing an explosive revolution with programmatic growth expected to reach 80% of all digital spend by 2018. Read more Those Purchasing Media on a Blind Basis Should Not Be Managing Media Budgets! Tony Laskar, Audience2Media’s CEO, speaks with The Drum over how exaggeration of fraudulent traffic is negatively impacting the sector as a whole... Read more Marketing Week Engage Awards 2010 Over 1,500 top marketers from all over the country attended the sell-out event to celebrate the triumphs of the past year. Read more
