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A few weeks into my first job as a media buyer at Audience2Media, I found myself in a meeting where someone said, "we need to figure out ChatGPT Ads before our clients ask us…

We interviewed Zhi Qing (ZQ), Amirah Ridzuan (AR), and Ariesya Sani (AS) to get an inside look at life on the front lines of account management.

When TikTok surged into global popularity, it fundamentally re-shaped digital media. By training millions of users to swipe through bite-sized, algorithmic feeds, TikTok forced…

A Broken Pixel Doesn't Just Misreport. It Misoptimises.

Introducing a new digital landscape powered by ChatGPT Ads, a platform designed to reach highly engaged consumers at critical decision-making moments.

In the fast-paced landscape of F&B marketing, the battle for a consumer’s attention is no longer won by catchy jingles or polished brand scripts. It is won by the crisp…

For decades, the phrase "just Google it" was the absolute law of internet discovery. If you wanted to find the best burger in the city, you opened Google Maps, typed a keyword…

Every year, brands bleed thousands of dollars in ad spend to broad assumptions, bot traffic, and accidental clicks. Most legacy ad platforms force a frustrating compromise:…

The era of the "one-off" sponsored post is over. In today’s cluttered digital landscape, brand recall isn’t built through a single video, it’s built through sustained,…

We're thrilled to announce that Audience2Media has been awarded Best B2B Marketing Campaign at the MDA d Awards 2026 for our work with SD Guthrie Berhad on the…

Influencer marketing spend is growing, but scrutiny is intensifying: 68% of brands struggle to measure ROI from creator campaigns, while 72% of consumers distrust paid…

In November 2025, we marked a defining moment in Audience2Media journey, not through a campaign launch or product reveal, but by bringing together the people who helped shape…

What if your media plan is alienating your best customers?

From the beaches of Bali to the streets of Paris, the influencers snapping and sharing their experiences help travelers find cool new spots through their real-life stories.…

When we first started managing influencer campaigns on Xiao Hong Shu (XHS) also known as Little Red Book, we expected another version of Instagram or TikTok. But very quickly,…

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The last quarter is the most critical sales period of the year for retail, e-commerce and FMCG brands. With events like Black Friday, Christmas, and end-of-year clearance…

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We’ve all heard the phrase “contextual targeting”, and usually it’s in the midst of a conversation…

Authenticity Unleashed: Welcome to the vibrant world of influencer marketing, where authenticity reigns supreme.

Are you still marketing like it’s the 2000s? Find out what makes memes essential in any marketing plan.

What is DeInfluencing? And why DeInfluencing matters.

Here’s the tea on the latest developments within the entertainment landscape using data-driven insights to boost your strategy.

Welcome to the latest edition of #MEETTHETEAM! And welcome to the team April Chan!

Through the clever use of market data, Audience2Media collaborated with our partners over at KEWPIE Malaysia to build their brand awareness.

Welcome to the latest edition of #MEETTHETEAM! Meet our new Director of Global Business Operations. Welcome to the team Elena!

Welcome to the latest edition of #MEETTHETEAM! Today is Nicholas’ turn, our new Customer Success Executive. Welcome to the team Nicholas!

Welcome to a new edition of our #MEETTHETEAM section! Today is Gurmeet’s turn, our new Asia Brand Solutions Director :) Welcome to the team Gurmeet!

So, what are the 4 advantages of instigating an always-on influencer marketing campaign?

We caught up with nano-Influencer, Josh Hetman, to talk about current trends in the fitness sector.

We got talking with Miriam Jones, a nano-influencer in the Hygiene sector, who has worked with big named brands such as Oral B.

TikTok is the biggest new trend to hit the social world by force; with an impressive 800 million monthly active users and currently the no.1

Chris Gallanongo, our Head of Platforms, wrote an interesting article about the process for a successful Influencer Marketing Campaign

Welcome to a new edition of our #MEETTHETEAM section! Today is Melwin's turn, our new Asia Vice President :) Enjoy this great interview!

Welcome to a new edition of our #MEETTHETEAM section! Today is Matt's turn, our Head of Customer Sucess. Enjoy the interview!

Welcome to a new edition of our #MEETTHETEAM section! Today is Lyn's turn, our new Asia Customer Success Executive :)

Welcome to the latest edition of #MEETTHETEAM!!! Today is Claire's turn, our new Customer Success Executive :)

Welcome to our #MEETTHETEAM section! Today is Patricia's turn, our new Customer Success Executive :)

Santiago Luis, our Marketing Manager, wrote an interesting article about the history of the Influencer Marketing market.

Chris Gallanongo, our Head of Platforms, wrote an interesting article about the market of the Influencer Marketing Platform.

Our Head of Asia wrote an interesting article about the Push Marketing strategy in the digital era.

Tony Laskar, our CEO, talks about the key developments in the Influencer Marketing industry.

Chris Gallanongo talks on the importance of attribution and the benefits of having an attribution model.

Tribe Global is a network of independent agencies from across the world who have come together to bring a business advantage.

Matthew Moore, Brand Solutions Director, Audience2Media who talks about the issue of stifling creativity in the online space.

Our industry is undergoing an explosive revolution with programmatic growth expected to reach 80% of all digital spend by 2018.

Tony Laskar, Audience2Media’s CEO, speaks with The Drum over how exaggeration of fraudulent traffic is negatively impacting the sector as a whole...

Over 1,500 top marketers from all over the country attended the sell-out event to celebrate the triumphs of the past year.