Audience2Media and SD Guthrie Berhad Win Best B2B Marketing Campaign at the MDA d Awards 2026
We're thrilled to announce that Audience2Media has been awarded Best B2B Marketing Campaign at the MDA d Awards 2026 for our work with SD Guthrie Berhad on the "NAPOICE" (Not All Palm Oil Is Created Equal) campaign.
We're thrilled to announce that Audience2Media has been awarded Best B2B Marketing Campaign at the MDA d Awards 2026 for our work with SD Guthrie Berhad on the "NAPOICE" (Not All Palm Oil Is Created Equal) campaign.
This was a masterclass in strategic media planning, intelligent buying, and precision activation.
From day one, our goal was clear: cut through the noise of a crowded B2B landscape and place SD Guthrie's sustainability narrative directly in front of the right decision-makers. That meant moving beyond broad-stroke media buys and diving deep into audience segmentation, identifying not just who influenced the supply chain, but how and where they consumed information.
Our approach hinged on:
Data-driven planning that mapped the purchase journey of institutional buyers and industry stakeholders.
Targeted activation across high-impact digital and OOH alongside trade channels, ensuring every impression served a strategic purpose.
Agile media buying that optimised reach and frequency against a niche, high-value audience, maximising ROI without sacrificing relevance.
The result? A campaign that didn't just generate awareness, it shifted perceptions, sparked conversations, and delivered measurable commercial impact for SD Guthrie in a market where differentiation is everything.
This award is a shared victory, a testament to what happens when a client trusts their agency to marry strategy with media science. Huge thanks to SD Guthrie for the collaboration, and to the MDA d Awards jury for recognising the strategic rigour behind the results.
Want to see how we turned audience insights into an award-winning media machine?
Request the full NAPOICE case study and discover how we can do the same for your brand.
