We aggregate our data points in real time by demographic and contextual attributes based on our Publisher Partner Program and Web Analytics division. This allows us to target any age and gender with 98.2% accuracy today. Our system algorithms will match “in-market” audiences to the demographic profile of the advertising campaign.

Eliminate wastage of your marketing budget as we will only target people based on specific geographic locations whether that be nationwide, cities, towns or even post codes. For pinpoint targeting we apply our Hyper Local Targeting feature, to target consumers on the move within 10 metres from your desired location.

Contextual targeting is the vital ingredient to the targeting mix. It allows us to scan the content of a web page the user is viewing in direct correlation to the ad.

Individual behaviours are segmented in real time to include the sites the anonymous user visits as well as the content of the site or page, over a period of time. This non-personally identifiable information (NPI) is populated into audience segments creating audience categories to allow us to display ads, at the right time on the right media to users who have shown a high behavioural score on our platform.

Our Time/Day Targeting feature allows us to show your ad to a user only at the most relevant time. We can target users by the time-of-day and time-of-week regardless of time zone anywhere in the world.

So many people leave your website without making an action. We can retarget these visitors as soon as they leave your site in real time on the next website they visit. This feature reminds and drives the visitor to return to your site and complete the intended action.