Amplify Performance.

The science behind audience targeting. It's not just social... it's digital

Our advanced targeting and analytics system Krypton applies real time web traversal data illuminating “in-market” audiences.

Accurately engage with customers based on their behaviours and interests at the right time, outside of social media platforms, using social content created specifically to their tastes.

With such high volumes of content in today’s digital world, only the most targeted bespoke content will ultimately generate higher engagement levels and deliver the ROI your brand deserves.

Combining our B2B and B2C audience NPI cookie targeting data with granular social data on influencers and their followers, we have the scalability to capture the anonymous online consumer accurately anywhere in the world.

 

6.2%
Engagement

44.8%
Follower increase

447.659
Impressions

Case study

Core Targeting.

Demographic

Geographic

Contextual

Behavioural

Time / Day

Retargeting

We aggregate our data points in real time by demographic and contextual attributes based on our Publisher Partner Program and Web Analytics division. This allows us to target any age and gender with 98.2% accuracy today. Our system algorithms will match “in-market” audiences to the demographic profile of the advertising campaign.

Eliminate wastage of your marketing budget as we will only target people based on specific geographic locations whether that be nationwide, cities, towns or even post codes. For pinpoint targeting we apply our Hyper Local Targeting feature, to target consumers on the move within 10 metres from your desired location.

Contextual targeting is the vital ingredient to the targeting mix. It allows us to scan the content of a web page the user is viewing in direct correlation to the ad.

Individual behaviours are segmented in real time to include the sites the anonymous user visits as well as the content of the site or page, over a period of time. This non-personally identifiable information (NPI) is populated into audience segments creating audience categories to allow us to display ads, at the right time on the right media to users who have shown a high behavioural score on our platform.

Our Time/Day Targeting feature allows us to show your ad to a user only at the most relevant time. We can target users by the time-of-day and time-of-week regardless of time zone anywhere in the world.

So many people leave your website without making an action. We can retarget these visitors as soon as they leave your site in real time on the next website they visit. This feature reminds and drives the visitor to return to your site and complete the intended action.

Campaign success.

Batiste
Macmillan
Toyota
MyTenNights
Toyota

Objective
To build awareness of the Toyota Vios targeting city professionals to book test drives at their nearest dealership.

96%
Video Completion

Read the case study
MyTenNights

Objective
MyTenNights, is a charity-tech platform designed to help Muslims donate to charity over the last ten nights of Ramadan.

£10.8m
Worth of donations

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MacMillan

Objective
MacMillan sought to run a campaign that would reach out to low income audiences suffering from cancer.

79.1%
CPA Below target

Read the case study
Batiste

Objective
As the world's largest Dry Shampoo brand Batiste, sought to increase their brand awareness within Malaysia.

10.6%
Engagement

Read the case study

Let's talk.

Start connecting your brand with relevant people today

Demographic

Demographic: Age: 25-34

Geographic

Geographic: Paris, France

Contextual

Contextual: Short trips abroad

Behavioural

Behavioural: Fashion, food

Time / Day

Time / Day: Weekends/evenings

Retargeting

Retargeting: What’s on, media