#MEETTHETEAM: Patricia Ortiz

When you were younger what did you want to become?
I had two options: or I wanted to have my own ice cream shop (just to eat them all) or I wanted to be a housekeeper to be always with my parents (lol).

What was your last role / position?
I was a creative art worker for Sra Rushmore agency in Madrid. I used to create Instagram and social media campaigns for Vodafone Spain.

What do you like about working with Audience2Media so far?
The amazing working environment, I think is one of the most important things at work. No matter how hard you have to work or how much you still need to learn, being surrounded of brilliant people that help you through everything is what makes you evolve and develop your skills within the team, not leaving anyone behind.

What in your view is the biggest advantage of digital advertising?
The celerity to exchange data and communication messages. The digital world has become a two sides window. As advertisers we can see what people like, why they like something and how they want to consume it; but also they can ask for their desires, they create trends and change their behaviour. Digital advertising allows us to give consumers quick accurate answers, solutions and information almost at the same time they are asking for them.

Finally apart from your wallet, phone and keys - what 3 things do you always carry in your handbag?
First, my AirPods, life is always better with a soundtrack! Second, business cards of restaurants I really like and third, some lipstick for special occasions.

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