The Need for an Influencer Marketing Platform

An Influencer Marketing Platform is a technology that helps Influencer Marketing campaign managers to instantly Search, Activate and Report.


Data is a fundamental reason of why you need a software to do influencer marketing properly. There are over a billion active users using Instagram, of those influencers on the platform how do you choose the right person to represent your brand?

Influencer marketing campaign managers need the right tools to be able to handle the huge amounts of data that is available. The more data at your disposal, the more relevant the influencers you choose and in return you should see an uplift in performance. This is the reason data is king. Having a platform in general will help you streamline internal workflows:

  • Spend less time searching (you can filter millions of influencers in a short space of time)
  • Increase Brand Awareness
  • Keep track of influencer Relationships
  • View Audience Data instantly
  • Reduce the cost of overheads and resource


A huge feature and advantage of an influencer marketing platform is to help you manage your campaign across multiple social platforms all the way through to managing your influencer relations. From Large to small companies/agencies with a number of brands/products, manually this can be a very time-consuming and a major task. Having a software to do this can help launch influencer campaigns quickly and easily. 

An influencer tool is specifically designed to make your day to day tasks quicker and easier.


“SaaS has not killed the software market, but is growing rapidly and pressuring legacy providers to include SaaS options or risk losing market traction,” explains Laurie Wurster, research director at Gartner.

Purchasing a SaaS is an investment for your company, and whenever you decide to invest in a software you should review how it will impact your internal workflow while also reviewing if the software will help you reach your goals, you should look to invest in an influencer marketing platform if one or more of the following applies:

  • You are looking to scale up your current influencer marketing activity
  • You have a team solely for influencer marketing
  • You are looking to use more than a few influencers per campaign
  • You are looking to save time and resource
  • You are in need of instant real time campaign analytics reporting

An influencer Marketing Platform is a mid-long term solution and will ultimately help you grow your brand. As more data is available and influencer marketing grows, investing in a platform is something to seriously think about. You will be able to have total control of your business, how to allocate budget effectively, optimise campaigns with all aspects of audience data and not forgetting collaborating with the content creators in the creative idea to be published online. Depending upon the platform you choose, we have established exactly what the market place wants. The outcome was to develop a marketing technology solution to be fully customisable to the company’s brand, operational workflows in exact sequence of an influencer marketing campaign combining all elements of the whole process form search, activation, deep analytical reporting to actual sales revenue tracking as well as offering an affiliate option in regards to the campaigns strategies. Impact, Audience2Media’s Influencer Marketing Platform, used by many brands and selected agencies, covers all major aspects the market place needs today and tomorrow. 

Hoping you will be interested to learn more about Impact, please feel free to contact myself on

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