Behavioural Targeting.

Connecting Brands with Relevant People

We collect information on anonymous user’s online website visits in real time to allows us to display ads at the right time and on the right media to users who have shown a high interest in the product or service being offered by the advertiser. Our system Krypton uses algorithms to determine the real-time behaviour to target relevant audiences.

  • Generate higher click-through rate (CTR)
  • Higher conversion rate
  • Improve return on advertising spend (ROAS)
Behavioural Targeting

Based on frequency and recency data, the nature of sites visited by an anonymous consumer will determine their behaviour category for the relevant ad to be served on the most frequently used device.

Behavioural Targeting

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