#MEETTHETEAM: Cheah Suan Lyn

What do you love most about Kuala Lumpur?

Most definitely the FOOD! The choices are endless. I am proud that I live in a country whit huge diversity of cultures, because this means that I am able to enjoy all sorts of cuisines.  

Name your three favourite influencers?

Desi Perkins, Mr. Kate, Jamie Oliver.  

What do you do to unwind after a long week at work?

Usually I spend time with my family, we watch TV / movies / Netflix or go out shopping. Sometimes I go hiking with friends.

What beauty products can you not live without?

Skincare and my eyebrow pencil.

Finally why do you think influencer marketing is so popular, particularly in Malaysia?

People in Malaysia are becoming more involved in social media as the digital landscape advances, they not longer care as much about brands that use traditional methods of marketing such as billboards and radio. People are on social media for practically everything, they turn towards influencers who they resonate with and trust, on each different platform for advice, reviews, and recommendations.