The New Decision Layer for Brands: ChatGPT Ads

Introducing a new digital landscape powered by ChatGPT Ads, a platform designed to reach highly engaged consumers at critical decision-making moments.

The platform capitalises on ChatGPT's massive scale, boasting over 900 million weekly active users, and a daily volume of more than 2 billion processed prompts globally.
Global Statistics:

1B+ Global monthly active users
900M+ Weekly active users worldwide
2B+ Daily prompts processed globally

Because AI chats are structured to always resolve user problems, the system acts as a crucial "decision layer" between initial brand awareness and final conversion, giving brands an opportunity to organically influence users when they are seeking solutions.

To align with the privacy-centric and conversational nature of AI, the platform prioritises user intent over demographic identity. Available targeting capabilities include prompt context, topic relevance, and user intent, while traditional targeting options like demographics, audience segments, and advanced geo-targeting are not available. Advertisers can target 3 distinct consumer mindsets:

"Compare Intent" for evaluating different products
"Validate Intent" for confirming a product's suitability
"Act Intent" for beginners or users ready to execute a specific task

Brands enter the conversation seamlessly; after a user submits a prompt, the AI generates its standard answer alongside a tailored "Sponsored by" ad placement that bridges the gap in the user's decision-making flow. The ad format consists of a 256x256px image, a 30-character headline, a 60-character description, and a dedicated sponsored placement banner.

To maintain a premium experience for paying subscribers, these ads will only be visible to users on the Free and Go (mid-tier) plans, while ChatGPT Plus, Pro, Business, and Enterprise tiers remain completely ad-free. The platform is available across the UK, US, Canada, Australia, New Zealand, Japan, and South Korea, with a subsequent expansion planned for Malaysia, Thailand, the Philippines, and other regions in Q4 2026. To ensure campaign success, the platform offers comprehensive measurement and reporting that tracks impressions, clicks, and conversions, utilising Urchin Tracking Module (UTM) parameters to monitor traffic sources through Krypto