Top 3 Content Creators
@liamtriplets_plus1
@liamtriplets_plus1
57.16% Engagement
@thetatamfamily
@thetatamfamily
75.73% Engagement
@mamahollywood_
@mamahollywood_
28.04% Engagement
Solution
Faced with the need to boost brand awareness and consumer engagement during the festive season, the campaign utilised micro-influencers for authentic content focused on affordability and eco-friendly shopping to encourage more footfall to their local stores. The content focused on products which will be great for Christmas table settings and how it can be re-used year after year. The brand message was amplified with contextually targeted digital ads to further reach and engage with “in-market” audiences dominated by a 59% female audience aged between 34-49.
Campaign Success
4
Influencers
121,076
Reach
5.18
%
Engagement Rate
16,000,000
Contextual Display Impressions
0.19%
CTR%
