Solution
The campaign addressed the challenge of enhancing brand visibility and engagement during Raya. Solutions included the strategic use of influencers to promote the brand and its Raya-specific offerings, utilising Instagram and special creative idea for consumer brand engagement delivering high-impact visibility and phenomenal engagement. All the activity was aligned to other digital channels and offline activity.
Campaign Success
4
Influencer
680,888
Reach
30.10
%
Engagement Rate
1,423,002
Impressions
0.84
%
CTR%
