Food & Beverage Campaign.

4FINGERS Crispy Chicken specialises in Asian styled chicken. We were tasked to generate brand awareness to increase the total footfall traffic in restaurants. The target audience had to be food lovers located in Malaysia, Singapore and Australia.

Top 3 Content Creators
@katebatess

@katebatess
27.33% Engagement

@tearnecamilleri

@tearnecamilleri
25.12% Engagement

@derekisdk

@derekisdk
13.09% Engagement

Solution.

Reaching relevant influencer profiles through our platform Impact, the campaign targeted audiences interested in casual dining on Instagram within Malaysia, Singapore and Australia.

Influencers held competitions for followers to win free meals via voucher codes, which drove increased footfall to 4Fingers restaurants and special prizes were provided to the best performing influencers who drove the highest amount of voucher downloads from the restaurant’s website.

Campaign success.

34 Influencers

11.78x ROI

Earned Media

740k Reach

$0.13 CPE

(cost per engagement)

4Fingers

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