Dry Shampoo.

As the world's largest Dry Shampoo brand Batiste, sought to increase their brand awareness within Malaysia, identifying new consumers using beauty influencers to generate incremental in store sales.

Top 3 Content Creators
@jolenetiongg

@jolenetiongg
13.65% Engagement

@jolenetiongg

@syasyashamshudin
12.94% Engagement

@jolenetiongg

@evycharlene
10.26% Engagement

Solution.

We identified the most relevant talents within the beauty sector, using deep audience data to ensure the influencers selected had the right followers to increase the in-store sales.

To increase brand awareness, we featured a prize giveaway on the influencers posts. People who tagged their friends with the unique hashtag could win a free sample of the dry shampoo and much more!

It was determined that Instagram would be the most effective platform to gain the most engagement for this campaign, with content being posted through image and video formats.

Complete service was provided including the delivery of all samples and prize-givings to all content creators and winners.

Campaign success.

22 Influencers

784.2k Reach

From 26 content pieces

10.6% Engagement

253% above industry average

44.8k Video Views

Let's talk.

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