#MyTenNights.

MyTenNights, is a charity-tech platform designed to help Muslims donate to charity over the last ten nights of Ramadan. As part of their marketing plan, they looked to promote the service via influencers to increase brand awareness and drive charity donations on the platform from the USA, Canada and the UK.

Top 3 Content Creators
@humzaproductions

@humzaproductions
6.2% Engagement

@sara_iftekhar

@sara_iftekhar
7.66% Engagement

@adamsaleh

@adamsaleh
7.94% Engagement

“It was an absolute pleasure working on the MyTenNights campaign with Audience2Media...I have to say you are very organised, I loved all the regular updates and communication. Other PR companies need to take note!”.

Avais Siava

Solution.

We applied social data to select influencers that matched the target audience and displayed above average engagement rates.

Influencers ranged from micro to celebrity level to ensure MyTenNights would receive top-level organic content with broad coverage across Instagram, YouTube, Twitter and Blogs.

We collaborated alongside the selected creators to ensure content looked authentic and lined up with their followers and the brand’s image.

The top content pieces were converted into HTML5 ads using our Behavioural Influencer Amplification tool to amplify our campaign results.

This campaign was delivered during the month of Ramadan, peaking before the start of the last ten nights

Campaign success.

£10.8m Donations

153% higher than previous year

3.81% Engagement Rate

27% above industry average

+93% Followers

@mytennights Instagram page

3.3m Impressions

From 143 content pieces

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