OYO Hotels UK.

OYO is the world’s largest hotel chain based on number of rooms. Shortly after launching in the UK, the OYO team had the aim of growing their social media following on the @oyo.uk Instagram account by 25% as well as highlighting the great locations of their hotels to new audiences in the UK.

Top 2 Content Creators
@nellarosee

@nellarosee
14.8% Engagement

@wunmibello

@wunmibello
5% Engagement

Solution.

We collaborated with UK based Influencers and had a them stay the night in an OYO London Hotel to document their experience across Instagram.

Influencer selection was based on social data indicating the influencers had 80%+ audiences within the UK, primarily between the ages 18-35.

Activity ran in conjunction with a prize giveaway of a trip to Las Vegas for new followers to the @oyo.uk account.

Influencer content included numerous stories as well as a carousel main feed post to highlight the hotel’s great locations. All content directed followers towards @oyo.uk’s Instagram page.

Behavioural Influencer Amplification was used alongside the Influencer Campaign to boost the promotion of OYO’s Competition using our behavioural advertising data to target “in-market” audiences.

Campaign success.

6.2% Engagement Rate

+44.8% Followers

447,659 Impressions

OYO
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