#UAEcandothis.

The #UAEcandothis Campaign was an initiative by our global team and aimed to educate and inform the public on the importance of social distancing during the COVID-19 pandemic. Social Distancing was the core message of the campaign as well as providing prevention and health guidelines and how to spend time positively at home.

Top 3 Content Creators
@heyitstintinb

@heyitstintinb
11.27% Engagement

@it_sviolet

@it_sviolet
13.48% Engagement

@farishammadi

@farishammadi
7.29% Engagement

Solution.

Using Impact’s data driven platform Audience2Media selected a total of 24 influencers to create content on the following lifestyle segments during lockdown: Wellness & Health, Religion (in the run up to Ramadan), Fitness, Education, Craft, Entertainment, Cookery, Business.

We directed each creator individually to produce engaging content based on how to spend time positively during the lockdown using the hashtag #UAECANDOTHIS.

Content was delivered across Instagram, Twitter, and TikTok.

We completed the whole marketing process within 72 hours - from selection, planning to activation!

Campaign success.

24 Influencers

3.3m Reach

From 39 content pieces

4.79% Engagement

59.6% above industry average

23.7k Video Views

#UAEcandothis
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