Dry Shampoo.
As the world's largest Dry Shampoo brand Batiste, sought to increase their brand awareness within Malaysia, identifying new consumers using beauty influencers to generate incremental in store sales.
Top 3 Content Creators
13.65% Engagement
12.94% Engagement
10.26% Engagement
Solution
We identified the most relevant talents within the beauty sector, using deep audience data to ensure the influencers selected had the right followers to increase the in-store sales.
To increase brand awareness, we featured a prize giveaway on the influencers posts. People who tagged their friends with the unique hashtag could win a free sample of the dry shampoo and much more!
It was determined that Instagram would be the most effective platform to gain the most engagement for this campaign, with content being posted through image and video formats.
Complete service was provided including the delivery of all samples and prize-givings to all content creators and winners.
Campaign Success
Influencers
Reach From 26 Content Pieces
Engagement 253% Above Industry Average
Video Views
